Sometimes a client is unsure on how to approach the mass media. We help our clients to answer the following questions:
- Do I need media?
- Do I use TV, radio or social media? Or all?
- What do I get out of using media?
- Will the chosen media help me achieve my ends?
- What risks do I run?
- Should I give more money or less?
- How should Io prepare for media?
- Do I need a team specifically for media?
- What situations have I not foreseen?
The list of questions above is not exhaustive.
We use our expertise and experience coupled with research to answer a client’s queries. This process requires the client to be forthright with the necessary information as early as possible to allow for comprehensive and preventive planning.